Run this once. Ship 30+ specific marketing fixes by Friday. Stop buying audits that hand you a 20-page PDF of problems and leave you to fix them. This kit runs inside Claude Code, connects to your real data via MCP, and outputs the actual fixes — new homepage copy, 30-day AEO content calendar, ad copy variants, attribution patches — ready to ship into your tools.
Each module is a self-contained audit with its own 0-100 scoring rubric, data inputs, Claude prompt chain, and ready-to-ship output files. Run all 6 or any single module standalone. No expert publishes 0-100 rubrics — that's the defensible IP.
| # | Module | Takes | Produces |
|---|---|---|---|
| 1 | Positioning | Homepage + pricing + sales pitch + cold email + demo + onboarding | 3 ranked homepage rewrite variants + 1-page source-of-truth brief + cross-surface drift report. Anchored to Dunford / Pierri / Laja / Klettke. |
| 2 | AEO / LLM Citation | GSC top queries + ICP + competitors | Share-of-voice report across ChatGPT, Claude, Perplexity, Bing, Google AI Overviews, Gemini + 30-day content calendar targeting gap queries. |
| 3 | AI Content QA | Recent blog/LinkedIn/YouTube/sales-page content | Hallucination check + AI-tell scanner + voice consistency vs Module 1 anchor + top-10 priority rewrites ready to ship. |
| 4 | Paid Acquisition | Google Ads + Meta Ads + LinkedIn Ads (90d) | Top 10 spend-leakage signals + dead keyword/audience lists + creative refresh queue + ad-copy variants ranked by predicted performance. |
| 5 | Attribution | Stripe + GA4 + HubSpot + GSC | System-by-system reconciliation + Stripe-vs-GA4 gap diagnosis + top 5 tracking fixes ranked by revenue-recovery potential. |
| 6 | MarTech Stack | HubSpot Connected Apps + manual tool list | MCP coverage audit + redundancy map + walled-garden flags + consolidation plan + minimum-viable agent stack recommendation. |
Individual module reports are useful. The killer deliverable is the cross-module top-10 priority fix list — every recommendation ranked by modeled $ impact divided by effort. This is what makes the kit different from every other audit.
Cross-cuts all 6 modules. Each fix has the specific action + estimated $ revenue impact + effort + the implementation file ready to ship. Read this Monday, ship 3 by Friday.
Your overall 0-100 marketing health score with per-module breakdown + interpretation per band (Critical / Weak / Adequate / Strong / Excellent).
1-page version. Hand it to your CEO, board, or sales team without explaining the kit. Surface-level enough to absorb, deep enough to defend decisions.
Same /audit run command writes a timestamped folder + a drift report comparing scores quarter-over-quarter. Build a longitudinal evidence base.
6 modules × 5 anchor levels × specific evidence. No expert publishes these. Dunford teaches positioning concepts. Laja teaches CRO frameworks. Fishkin teaches AEO principles. This kit ships the operationalized rubrics.
Stripe, HubSpot, GA4, GSC, Apollo, Google Ads (Pipeboard), Meta Ads, Klaviyo, Notion, Slack, Webflow + ChatGPT/Claude/Perplexity/Bing/GAIO/Gemini. Verified working May 2026.
From Stripe checkout to your first audit run completing, in under 4 hours of (mostly background) work. No project plan, no consultants, no scope creep.
Secure checkout. Kit delivery email within 1 business day.
Free Anthropic CLI. Mac/Windows/Linux. ~10 min.
Automates OAuth for all your MCPs + the gnarly Google Cloud setup. ~30 min.
Your ICP, category, competitors, weights. ~10 min.
Claude reads your real data, runs 6 modules, writes deliverables. 75-150 min, mostly background.
Open 00-top-10-priority-fixes.md. Pick top 3. Ship.
Every competitor's audit hands you a diagnosis. This kit hands you the fixes.
HubSpot's Marketing Grader gives you a free score. SEMrush gives you a $99/mo subscription. A boutique consultant gives you a $5-25K six-week engagement and a 60-page PDF. Then you're stuck at the gap between "here's what's wrong" and "how do I actually fix it?"
This kit closes that gap. You get the new homepage copy (ready to paste). The cold email sequence (rewritten in your voice). The 30 specific content topics (with hooks + LLM target queries + publishing schedule). The ad copy variants (ranked by predicted performance). The 5 specific tracking fixes (with implementation steps).
Plus the defensible IP: ~150 distinct rubric scoring anchors across 6 modules. April Dunford teaches positioning concepts. Peep Laja teaches CRO frameworks. Rand Fishkin teaches AEO principles. None of them ship the operationalized scoring rubric. This kit does.
It CAN: Audit your marketing using verified expert frameworks. Quantify your current state on 0-100 rubrics. Generate implementation-ready fixes using your real business data. Measure LLM citation share-of-voice across 6 AI search surfaces. Reconcile Stripe vs GA4 vs HubSpot. Track quarterly drift via re-runs.
It CANNOT: Guarantee revenue lift — every $ estimate is modeled (transparent methodology cited), not measured. Run A/B tests in production. Auto-publish or auto-send anything (kit produces files; you ship them). Replace a dedicated multi-touch attribution platform like Triple Whale. Audit LinkedIn organic or Mailchimp deeply — those have no MCP (CSV-paste fallback).
Stripe checkout. Kit delivered within 1 business day. Lifetime updates included.
Buy the Marketing Audit Kit — $297The Marketing Audit Kit is the self-serve audit you run yourself. If you'd rather we run audits for you on a recurring basis, the Content Operations service includes quarterly audit runs as part of the managed engagement.
We run the audit kit on your stack quarterly, ship the fixes, monitor the drift, and operate the content engine. Tiered monthly engagements starting at $5,500/mo.
See the managed service →You need basic terminal comfort — running shell scripts, editing JSON config, occasionally pasting prompts into Claude Code. The installer script handles the gnarly stuff (Google Cloud project setup, MCP installation). If you've ever used the command line, you can run this. If not, expect a learning curve OR ask an Upwork dev for 30 min of help with the install.
The kit is $297 one-time. Per audit run, ~$12-38 in API costs (Claude tokens + OpenAI for AEO module + Perplexity API + scrape compute). For quarterly re-runs: ~$50-150/year in API costs after the one-time kit purchase. Compare to Profound at $399-$5K+/mo for similar AEO-only tracking.
Plan on 75-100 minutes total: 15-30 min installing prerequisites (Claude Desktop, Python, gcloud), 30-45 min running the installer (mostly OAuth screens), 10-15 min configuring your audit-config.json. The first audit run takes 75-150 minutes (mostly background — you can step away).
The kit handles missing sources gracefully. You'll get a final score with a clear caveat showing how many surfaces were audited. For maximum value, plan to have Stripe + HubSpot + GA4 + GSC connected. Apollo, paid-ad platforms, and content sources are optional but add depth.
HubSpot's grader scores your website's surface attributes (load speed, basic SEO, mobile-friendliness). It's a free lead-gen tool, not an audit. This kit runs a 6-module audit using your real revenue data (Stripe), CRM data (HubSpot), analytics (GA4), search data (GSC), paid spend (Google/Meta/LinkedIn), and LLM citation data — and generates the actual fixes, not just scores.
The kit is built for HubSpot + Stripe + GA4 + GSC as the primary stack. Salesforce-only buyers can run modules 1, 2, 5 (positioning, AEO, attribution) but Module 4 (Paid) and parts of Module 5 will be limited. Email [email protected] before purchase if Salesforce is your primary CRM.
The kit handles messy data gracefully — it surfaces the messiness AS findings. Module 5 (Attribution) is specifically designed to reconcile inconsistent data across systems. If your data is too messy to even pull, the validate-mcps.sh script catches that before the audit runs.
30-day install guarantee. Full refund within 30 days if we can't get the kit installed on your machine. We'll debug with you first — if it doesn't work, you get your money back, no gauntlet.
Post-install: once you've run an audit, refunds aren't available (the IP is yours). Instead, if your audit didn't surface 5 new fixes, book your free 30-min consult (or email [email protected]). We'll either send a follow-up custom analysis OR credit your $297 toward higher-tier work.
Lifetime updates included. Every future version of the kit is yours.
Your own API costs (Claude/OpenAI/Perplexity tokens — typically $12-38 per audit run). LLM API accounts (you bring your own keys). MCP-vendor subscriptions if you need paid tiers (Apollo Basic at $49/mo for outbound data, Pipeboard for Google Ads MCP if you don't want to wait for Google's dev-token approval). Done-for-you implementation (that's the managed service, not the blueprint).
Yes. Three add-ons available after core kit purchase: AEO Deep-Dive ($497) — 200 queries instead of 50, top 20 competitors, monthly re-run pattern. Lifecycle + Retention ($197) — NRR / churn / expansion audit. Outbound ($147) — Apollo/Lemlist/Smartlead funnel audit. Add-ons sold separately.